Good Capital
Great Returns
We buy, build and grow businesses in key industries for long-term sustainability
Our Investee Companies


















who we are
Sustainable Growth Requires Trusted Partners
SAAD is an Afrikaans word that simply translates to “seed”. As the epitome of life, growth and new beginnings,
a seed perfectly illustrates our commitment to growing businesses in key industries.
About SAAD
Investment Thesis
We primarily focus on providing expansion and replacement capital for businesses with a proven business concept and real growth opportunities, and therefore do not look to provide angel funding and/or seed capital to start-up ventures.
Social Responsibility
Social Responsibility is not just a key component of what we do; it is the ultimate beneficiary of our success. The shares in SAAD are held by the Tree of Life Foundation, a registered Public Benefit Organisation (PBO) in South Africa.
Our Investment Focus
Strategic Capital for Sustainable Growth
We primarily focus on providing expansion and replacement capital for businesses with a proven business concept and real growth opportunities.
OUR TEAM
Stewards of Capital | Builders of Value
Find out more about our dedicated team shaping our vision and driving results.
Peter Doyle
Peter spent nearly three decades at Metropolitan, serving as Group CEO and leading divisions in employee benefits, health, and life insurance. A former president of the Actuarial Society of South Africa, he has also held several non-executive board and NGO roles. At SAAD, he provides strategic oversight and governance as Chairman.
Omri Thomas
Omri built a distinguished investment career as CIO of Sanlam Investment Management and co-founder of Abax Investments, where he helped grow assets under management from R13 billion to R110 billion. At SAAD, he chairs the Investment Committee, guiding investment strategy and portfolio performance
Johan du Preez
Johan founded SAAD Investment Holdings and Tree of Life Foundation after a successful career leading Sanlam Health, Glacier by Sanlam, and Quince Capital. He also served as CEO of Cipla Medpro, overseeing its R4.5 billion sale to Cipla India. At SAAD, he drives strategic direction and serves as trustee of the Tree of Life Foundation
Emile Wessels
Emile transitioned from law into business leadership, serving as CEO of Sanlam Personal Portfolios and later leading strategy and product development for Glacier by Sanlam. He has deep experience in financial services strategy and industry leadership. At SAAD, he oversees legal, compliance, and investment governance, and co-leads strategic initiatives.
Johann Snyman
Johann built his career in dealmaking at FNB Business, specifically in Leveraged Finance, and also led the Bank’s Western Cape New Business Acquisition team for a season. Since joining SAAD in 2016, he has been instrumental in deal execution and portfolio growth. As CEO, he leads SAAD’s strategic expansion, capital raising efforts, and operational execution
Jurgen Badenhorst
Jurgen began his career at PwC, leading cross-border audits for listed clients across Africa, the UK, and the US, before working as a credit dealmaker funding SME’s. At SAAD, he drives transaction execution, valuation analysis, and assists in post-investment value creation within the private equity team.
Faure Heymans
Faure began his career in investment research at RE:CM, covering local and global equities before moving into fintech and e-commerce leadership roles at YoYo and Takealot. At SAAD, he leverages his dual experience as an investor and operator to drive portfolio growth and support investee companies at board level.
Lindie Keller
Lindie gained extensive experience in the UK as Financial Accounting Manager at Alliance Healthcare, a leading European pharmaceutical distributor. She joined SAAD in 2016 and now oversees all financial operations, reporting, and systems integration, ensuring strong financial governance and control across the group.
Carla Swiegelaar
Before joining SAAD, Carla spent eight years managing finance and bookkeeping for an investment holding company. She now supports SAAD’s finance and administrative operations, ensuring efficient processes, accurate reporting, and a collaborative working environment across the organisation.
Have any questions?
If you have any questions or require further assistance, please don’t hesitate to get in touch. Our team is here to help.


