Welcome to SAAD

SAAD is an Afrikaans word that simply translates to “seed”. As the epitome of life, growth and new beginnings, a seed perfectly illustrates our commitment to growing businesses in key industries.

Who We Are

At our core, we are active investors that buy, build and grow businesses in our key focus industries for long-term sustainability and the benefit of all stakeholders.  Read more…

Investment Focus

We primarily focus on providing expansion and replacement capital for businesses with a proven business concept and real growth opportunities, and therefore do not look to provide angel funding and/or seed capital to start-up ventures. Read more…

Social Investment

Social Responsibility is not just a key component of what we do; it is the ultimate beneficiary of our success. The shares in SAAD are held by the Tree of Life Foundation, a registered Public Benefit Organisation (PBO) in South Africa. Read more…