Who We Are

SAAD Investment Holdings (SAAD) was established in 2006 as the investment arm of the Tree of Life group, with a mandate to steward capital by generating superior returns while impacting lives and communities.

At our core, we are active investors that buy, build and grow businesses in key industries for long-term sustainability and the benefit of all stakeholders. We do this by partnering with management teams and actively supporting the business and its management with the necessary capital, strategic advice and access to business networks. It is our objective to have a long-term impact on the society we operate in through achieving real economic and social success.

We believe in partnerships built on trust and therefore view the relationship with the management team and other shareholders as critical to the success of the underlying business.

View our core team.

Our Core Activities

  • Providing a Private Equity Fund Management service primarily for the Tree of Life Foundation and SAAD Financial Holdings via our subsidiary, SAAD Investment Management, an authorised Financial Services Provider, FSP 45039.

Recent Transactions Include:

  • Successfully exited Future Media Group to management.
  • SAAD and its co-investment partner on this transaction, Ipic Properties, collectively acquired a significant minority interest in Tafelberg Furnishers, one of the biggest independent retail groups in South Africa.
  • Acquired a minority interest in Agventure, a leading agrifood tech investment group, with an exciting portfolio of growing investee companies.
  • SAAD acquired a significant minority interest in Westcor Holdings, a privately held retail business that sells fashion accessory products, across various categories, in partnership with some of the best retail groups in South Africa. Our co-investor on this transaction is a retail industry expert.
  • SAAD and its ad hoc co-investment partner on this deal, Fortuna Investment Holdings, collectively acquired 30% of the issued share capital of the Computer Mania Group, a privately held information technology retail business.
  • Invested alongside management in a newly formed holding company, Mettle Holdco (Pty) Ltd, which owns various South African assets that were acquired from recently delisted Mettle Investments Limited (now renamed Genfin Investments Limited).
  • Invested in Jobjack, the online marketplace for entry-level jobs, on behalf of the Tree of Life Impact Portfolio.
  • Acquired a non-controlling stake in INOVO, a leader in the provision of hosted contact centre technology, in a deal that includes a BEE component.
  • Invested a combination of equity and debt to fund the continued expansion of Future Media Group, which provides digital publishing, media and content management services to a number of blue chip local and international clients.
  • Acquired a significant minority holding in Pargo, the high-tech last-mile logistics and fulfilment company with a footprint of more than 2000 pick-up points.
  • Invested in Compass Medical Waste Services, together with Gap Capital.
  • A BEE deal with DB Schenker South Africa on behalf of LIV Equity. More detail…
  • Acquired a significant minority stake in the award-winning hedge fund of funds manager Think Capital.